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Indigenous Business Australia (IBA) announce partnership with Black Magic Woman under an arrangement with BlackCard Pty Ltd, a 100% Aboriginal owned business.
The series will produce a set of podcasts and vodcasts featuring women in business that build conversations around economic empowerment, safety and social justice for Aboriginal and Torres Strait Islander women.
Influencer Mundanara Bayles is the host and creator of the Black Magic Woman series, produced by BlackCard. Mundanara is connected to the Wonnarua and Bunjalung people on her mother’s (Northern NSW) side and the Birri-Gubba and Gungalu people (Central QLD) on her father’s side.
The 2022-23 series will produce 10 pod- or vodcasts with a focus on First Nations women, their journeys and experience. This follows the successful 2021-22 series which featured inspiring entrepreneurs such as fashion designer Liandra Gaykamangu, sailing tour operator Simon Thornalley, and Australian mother and daughter creatives Miimi & Jiinda owners Lauren Jarrett and Melissa Greenwood.
The Black Magic Woman series provides inspiration and connection to its vast online audience and has delivered 93 episodes with more than 90,000 downloads.
The podcast is produced by Clint Curtis who has worked with First Nations people for over a decade, initially working with Mundanara’s father, Tiga Bayles, producing talk shows and sound design for visual and audio media, including the audio book “River Story” by Uncle Ross Watson.
“It’s an honour to be working with Mundanara and IBA, having an opportunity to contribute to amplifying First Nations voices which help create awareness that leads to much needed change in this country,” says Clint.
The partnership taps into IBA’s Strong Women Strong Business network that supports Aboriginal and Torres Strait Islander women in business.
“You’ll hear from IBA customers who lead the way in achieving their dreams and embracing the unique opportunity to go on their business journeys,” says Mundanara.
IBA Director of Community and Customer Experience Stella de Cos says the partnership is an important element of continuing to highlight the outstanding work of our First Nations women as entrepreneurs and business owners.
“The Black Magic Woman series feels like you’re sitting around the kitchen table having a yarn. Mundanara connects to her guests with ease so we can hear their true authentic story,” says Stella.
“This partnership supports strong Aboriginal businesses to further share other strong voices to inspire our mob to follow their dreams.
“Encouraging women to share their stories sparks new ways of thinking about financial independence of our women, and promotes the possibilities we’ve generated over thousands of years,” Stella says.
Watch out for the episodes coming out later this year. You can listen to all the past episodes here: iba.gov.au/2021/08/iba-and-black-magic-woman-podcast-partnership-series.
Media contact: Tara Toohill 02 9207 6362 or tara.toohill@iba.gov.au
