IBA Media Release: Black Magic Woman partnership series locked in

IBA Media Release: Black Magic Woman partnership series locked in

Posted 15 July 2022

BlackCard Pty Ltd

Indigenous Business Australia (IBA) announce partnership with Black Magic Woman under an arrangement with BlackCard Pty Ltd, a 100% Aboriginal owned business.

The series will produce a set of podcasts and vodcasts featuring women in business that build conversations around economic empowerment, safety and social justice for Aboriginal and Torres Strait Islander women.

Influencer Mundanara Bayles is the host and creator of the Black Magic Woman series, produced by BlackCard. Mundanara is connected to the Wonnarua and Bunjalung people on her mother’s (Northern NSW) side and the Birri-Gubba and Gungalu people (Central QLD) on her father’s side.

The 2022-23 series will produce 10 pod- or vodcasts with a focus on First Nations women, their journeys and experience. This follows the successful 2021-22 series which featured inspiring entrepreneurs such as fashion designer Liandra Gaykamangu, sailing tour operator Simon Thornalley, and Australian mother and daughter creatives Miimi & Jiinda owners Lauren Jarrett and Melissa Greenwood.

The Black Magic Woman series provides inspiration and connection to its vast online audience and has delivered 93 episodes with more than 90,000 downloads.

The podcast is produced by Clint Curtis who has worked with First Nations people for over a decade, initially working with Mundanara’s father, Tiga Bayles, producing talk shows and sound design for visual and audio media, including the audio book “River Story” by Uncle Ross Watson.

“It’s an honour to be working with Mundanara and IBA, having an opportunity to contribute to amplifying First Nations voices which help create awareness that leads to much needed change in this country,” says Clint.

The partnership taps into IBA’s Strong Women Strong Business network that supports Aboriginal and Torres Strait Islander women in business.

“You’ll hear from IBA customers who lead the way in achieving their dreams and embracing the unique opportunity to go on their business journeys,” says Mundanara.

IBA Director of Community and Customer Experience Stella de Cos says the partnership is an important element of continuing to highlight the outstanding work of our First Nations women as entrepreneurs and business owners.

“The Black Magic Woman series feels like you’re sitting around the kitchen table having a yarn. Mundanara connects to her guests with ease so we can hear their true authentic story,” says Stella.

“This partnership supports strong Aboriginal businesses to further share other strong voices to inspire our mob to follow their dreams.

“Encouraging women to share their stories sparks new ways of thinking about financial independence of our women, and promotes the possibilities we’ve generated over thousands of years,” Stella says.

Watch out for the episodes coming out later this year. You can listen to all the past episodes here: iba.gov.au/2021/08/iba-and-black-magic-woman-podcast-partnership-series.

Media contact: Tara Toohill 02 9207 6362 or tara.toohill@iba.gov.au

About IBA
IBA is a commercially focused organisation. Economic independence for Aboriginal and Torres Strait Islander peoples is at the heart of what we do. Our programs assist Indigenous Australians to buy their own homes, be successful in business, and invest in commercial ventures that provide strong financial returns. IBA is established under the Aboriginal and Torres Strait Islander Act 2005 (ATSI Act) and is a corporate Commonwealth entity for the purposes of the Public Governance, Performance and Accountability Act 2013 (PGPA Act). IBA resides in the portfolio of the Prime Minister and Cabinet and is accountable to the Australian Parliament through the Minister for Indigenous Australians, the Hon Linda Burney MP.
About BlackCard
BlackCard Pty Ltd is a 100% Aboriginal owned business certified with Supply Nation. BlackCard provides training and consultancy services to enable people and organisations to work effectively with members of the Aboriginal community. BlackCard’s approach is based on a number of courses developed by Dr Lilla Watson and Dr Mary Graham, Aboriginal Elders and Educators and long-time course developers and lecturers for the University of Queensland. The courses they developed and taught were core university subjects such as “Aboriginal Perspectives” and “Aboriginal Approaches to Knowledge” both at an undergraduate and post-graduate level since the 1970s.