Business Essentials: Marketing Fundamentals

Your customers, why they buy from you and how you reach them

This workshop is for Aboriginal and Torres Strait Islander business operators and entrepreneurs who want to better understand and use marketing in supporting customers to buy their product or services.

Key topics include:

Market Research
Identifying your Target Market
Developing your Customer Value Proposition
The four P’s of marketing
Marketing Channels
Setting your Marketing Mix and developing a Marketing Strategy

After completing this workshop, you should be better informed about the fundamentals of marketing and how you may apply those marketing principles to increase customer awareness and potential to buy from your business.

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The Aboriginal and Torres Strait Islander flag

IBA acknowledges the Traditional Owners of Country throughout Australia and their continuing connection to land, sea, and community. We pay our respects to them and their cultures, to the Elders past, present, and emerging.