Law Way: Intellectual Property and Branding is a business development workshop for Indigenous entrepreneurs, organisations and creatives looking to develop and protect their unique brand.
Intellectual Property (IP) and Branding go hand-in-hand. It is essential for Indigenous organisations, businesses and creatives alike to understand IP and develop strategies for the protection of their brand. It is also important to ensure that any use of cultural knowledge, or Indigenous Cultural and Intellectual Property (ICIP), in relation to your business and branding is dealt with correctly and appropriately, and not misused by others.
Want to know more about stopping copycats? Learn why trade marks and written agreements are so important when protecting your brand.
Why you should attend
Law Way: Intellectual Property and Branding is a full day workshop designed for Indigenous entrepreneurs, organisations and creatives. The workshop will give you the practical tools to successfully protect your business brand and any IP you develop.
Workshop participants will learn:
• Why branding is so important and how to build a strong unique brand
• How intellectual property (IP) can be used to protect your brand from misuse
• The importance of trade marking
• What to consider when incorporating cultural knowledge or Indigenous Cultural and Intellectual Property (ICIP) into your branding and IP
• When to use written contracts and agreements
• Top Tips for protecting your business brand.
Learn from the expert
IBA invites you to attend a one-day Law Way: Intellectual Property and Branding workshop for Indigenous entrepreneurs, organisations and creatives.
This workshop is presented by Anika Valenti, Senior Solicitor at Terri Janke and Company.
Terri Janke is an Aboriginal and Torres Strait Islander lawyer and businesswoman, running her own law firm for more than 21 years. The firm’s expertise includes commercial law, intellectual property, protection of cultural heritage, governance, employment, mediation and business mentoring.