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SBS NAIDOC Special: Amber Days

SBS NAIDOC Special: Amber Days

Posted 04 July 2022
Corina Muir at Amber Days (Image credit: SBS/Scott Cardwell)
Corina Muir, founder of Amber Days, with her daughter (Image credit: SBS/Scott Cardwell)

When Melbourne-based designer Corina Muir couldn’t find the right sustainable clothing for her baby daughter, she decided to start her own clothing range, Amber Days – and her Indigenous designs are now in demand worldwide.

The Yorta Yorta and Boonwurrung woman talks about the importance of ethical clothing that is a collaborative effort with other Aboriginal women. She's also now started a pop-up store in Melbourne's North till early August (54 Errol Street).

Corina is all about community and wants her business to be a platform for change. She wants to see First Nation's fashion taken to the wider world. Amber Days was seen on the runway during Melbourne Fashion Week earlier this year.

"Corina had an idea and the passion for her business and she looked to IBA for support to build business acumen and financial literacy skills," said David Deo, IBA's Senior Business Development Officer.

“She is an inspiration to women who want to make a difference...In Corina's case, we see someone who's always trying to grow, so at the end of the day, her success is our success as well.”

Read the SBS article, 'Corina's sustainable clothing range shares Indigenous culture with the world', or view the video segment that featured as part of an SBS NAIDOC Special on 3 July 2022 (linked below).

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IBA acknowledges the Traditional Owners of Country throughout Australia and their continuing connection to land, sea, and community. We pay our respects to them and their cultures, to the Elders past, present, and emerging.