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Indigenous Business Australia (IBA) partnered with Empower Digital to launch a new Digital Catalyst Program. The bold initiative is designed to equip Aboriginal and Torres Strait Islander service-based businesses with the digital tools, confidence, and support to thrive in today’s online economy.
This hands-on program offers a unique blend of business planning, AI training, website development, and digital marketing strategy – all delivered in a culturally safe and supportive environment.
The first cohort launches in August 2025 in Toowoomba Queensland, with two more cohorts planned through early 2026 (locations TBD). The 3-phase approach supports businesses in a multi-faceted way by starting with online prep, then in-person training, and ends with online support through workshops and 1-on-1 sessions.
The program is designed to ensure participants are set up for success, with a strong focus on long-term economic empowerment. By building digital capability and fostering innovation, leadership, and self-determination, it equips First Nations businesses with the tools they need to thrive in a competitive and evolving marketplace.
IBA’s recent Pathways Through Business report illustrates the incredible growth in the First Nations sector over the last decade. Deputy CEO Sean Armistead adds that it’s programs like the Digital Catalyst Program that will continue to support this trend.
“With the right digital tools, the impact that First Nations businesses contribute will only grow. The Digital Catalyst Program is focused on building the skills and confidence First Nations business owners need to grow sustainably and compete in a digital world,” says Sean.
“Digital capability is no longer a luxury, it’s a necessity. When we invest in these skills, we are investing in the future of our communities.
“IBA is proud to support a program that empowers First Nations businesses to lead, innovate, and thrive on their own terms. It creates a ripple effect of opportunity, resilience, and self-determination.”
According to the Digital Catalyst Program by Empower Digital, “46% of Google searches in Australia are for local business information.” This highlights the importance of having a strong online presence, especially for First Nations businesses aiming to grow and develop in this space."
Co-founders of Empower Digital as well as a husband/wife duo, Adam and Carmel Wooding, note that with 46% of Google searches in Australia focused on local business information, having a strong online presence is essential.
"Digital capability in today’s world is no longer optional – it’s a gateway to growth, opportunity and self-determination,” said co-founders of Empower Digital.
“We’re so excited to partner with IBA and for the opportunity to walk alongside First Nations businesses as they grow stronger online and in their communities. The Digital Catalyst Program empowers participants with the tools, training and support to thrive on their own terms."
Applications now open for Aboriginal and Torres Strait Islander businesses to become a digital catalyst for their business and community. For more information, visit us at Empower Digital – Digital Catalyst Program.
Media contact: Tara Toohill, 0427 011 938 or tara.toohill@iba.gov.au
