about business workshops

Do you have an idea for a business? Or are you just starting out and want to find out more? This info session is a great place to start!

Topics include:
• what is business, why go into business and are you ready
• business success, risks and challenges
• business preparation and planning
• developing and testing your business idea
• business essentials workshops and how they fit into your plan
• business development learner guide (supplied) and how to use it.
• IBA, your business and how we can help.

At the end of this introductory session, you should be able to
decide whether to continue your business journey and work out
your next steps.

What is your business vision? Do you want to get a better understanding of the statutory and legal requirements that need to be considered when operating a business in Australia?

This workshop also introduces basic financial management concepts and tools used to run a business.

Topics include:
• basic business structures
• registrations, business name and vision statement
• business management obligations such as insurance, record keeping, business names, intellectual property and cultural considerations
• financial literacy and key business terms
• basic financial management concepts.

At this workshop you will hear how applying the fundamental principles of marketing can help to increase awareness of your business and improve the potential for customers to buy from you.

Topics include:
• the 4+4Ps of marketing
• researching the market
• know your customer
• branding and storytelling
• culture in branding
• developing a marketing strategy.

Build your brand, target your audience and find out what it takes to make your business stand out.

Learn about basic financial management and budgeting for business at this workshop. During this session you will learn about key financial concepts and develop budgets using a specially designed spreadsheet budgeting tool.

Topics include: 
• key financial terms
• financial reports for small business.
• why numbers matter
• understanding budgeting and forecasting
• creating a budget
• finance sources
• industry analysis using PESTLE
• pricing your product or service.

In the final workshop of the series, participants bring together information gained from the other workshops and their own research. Using their business development learner guide, participants will develop a lean business plan and showcase their business. 

Topics include:
• what, why, when and who wants one
• types of business plans
• what is your X factor
• lean business plan components
• SMART goal setting.

With your lean business plan and business development learner guide, you should be able to clearly explain your business to others and identify what resources you will need to take the next steps in starting your business.