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Deadly Skincare isn’t just a brand; it's a story of resilience, heritage, and innovation. Founded by Erika Ferrier, a proud Bundjalung and Gamilaroi woman, this First Nations-owned, female-led company is redefining beauty through culture, sustainability, and science.
“Deadly Skincare started from my kitchen table, but its spirit comes from my late Pop and Nan, who taught me the power of education, culture, and never forgetting where I come from,” Erika shares.
Beauty with purpose
Deadly Skincare uses Australia’s native botanicals, and every formula is cruelty-free and sustainably made, with eco-conscious packaging—a reflection of Erika’s commitment to caring for both skin and Country.
“I wanted to create something that celebrates my culture and gives back to my community.”
Breaking barriers in beauty
Erika’s journey hasn’t been easy. Representation in the beauty industry is still limited, and being a First Nations woman, and a mother, comes with unique challenges.
“Being a First Nations woman, especially in the beauty industry, it's been challenging, especially as a mum, as well having people underestimate you.”
But her resilience shines through, and her advice for aspiring entrepreneurs is powerful:
“Your story is your strength. Don’t doubt yourself, back yourself.”
Support that makes a difference
Turning a vision into reality takes more than passion, it takes support. For Erika, IBA was a game-changer.
“They're very supportive and always down for a yarn to talk over any challenges that I'm having in the business. So, it's been good to have that mentoring.”
Her advice? “Pick up the phone and reach out to IBA, have a yarn and see how they can help you.”
Redefining beauty with culture and care
Deadly Skincare is more than a beauty brand, it’s a celebration of heritage, sustainability, and empowerment. Every product tells a story of resilience and respect for Country.
Thinking about starting your own business? Take Erika’s advice: Don’t doubt yourself—back yourself. And reach out to IBA for the support you need.
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